Startups increasingly turn to crowdfunding to land dollars and investors

When Lifebridge 10000 LLC raised $22,000 in a 2017 crowdfunding campaign, the Winter Springs-based health tech startup considered it a failure, founder and CEO Peter Travers said. 

However, the campaign led to 67 investors chipping in money for Lifebridge 10000, and some of those people later invested directly into the company outside of the crowdfunding round, Travers said. “One doctor became a champion of ours. He put in $140,000, and through his network, we’re up to almost $800,000.”