IP audits: Assess and optimize your intellectual property

For many companies, their intellectual property is their life’s blood. Whether it be trademarks protecting their brands’ individuality, patents protecting their products, trade secrets protecting their formulae, or copyrights protecting their expressive creations, each plays an important role in the business and the ultimate value of the organization. While often of significant value, all too often intellectual property is overlooked until it is too late. Enter, the intellectual property (IP)…