Hard seltzer company wins Shark Tank-style competition at UCF

Three University of Central Florida seniors won the school’s 2023 Joust New Venture Competition with a hard seltzer company.

VIP Hard Seltzer got $12,000 in a competition hosted by the UCF College of Business’ Center for Entrepreneurial Leadership on April 13 at the Celeste Hotel.

The product — created by Connor Huseman, Nicholas Martins and Mazen Youness — features a 7% alcohol content and includes collagen protein as part of its efforts to appeal to a health-conscious audience.